Lexford Park

Oklahoma City, Oklahoma
overview

Situated on the land that once housed Oklahoma’s beloved First Christian Church, Lexford Park offers a considered way of life in the urban core. Designed to connect seamlessly with its surroundings, Lexford Park strikes a careful balance between historic charm and modern comfort.

SERVICES

Strategy

Naming

Branding

Copywriting

Web Design

Web Development

Wayfinding & Signage

INDUSTRY

Properties

Places

CREW

Erin Cooper

Molly Moore

Hallie Waugh

David Harmon

Dane Strom

The team at Lexford set out to honor the neighborhood’s surroundings through enduring architecture balanced with the comfort and ease of a modern home.

The brand’s name and visual identity pay homage to the property, which was once home to the Church of Tomorrow. Lex nods to Reverend Alexander, the church’s founder, while ford means “to cross a river.”

Inspired by engraved typefaces and the church’s distinct shape, the logo includes a footbridge planned for the property, accompanied by the creek and stems of Blue Wild Indigo—a native plant intended for the landscaping.